Company: Cardlytics, Inc.
Symbol: CDLX
Description: Cardlytics makes marketing more relevant and measurable through their purchase intelligence platform.
Shares: 5.4 million
Price Range: $13.00-$15.00
Trade Date: 2/9
Underwriter(s): BofA Merrill Lynch, J.P. Morgan
Co-Manager(s): Wells Fargo Securities, SunTrust Robinson Humphrey, Raymond James, KeyBanc Capital Markets
Terms Added: 1-29-18
Business: With purchase data from more than 2,000 financial institutions, they have a secure view into where and when consumers are spending their money. By applying advanced analytics to this massive aggregation of purchase data, they make it actionable, helping marketers identify, reach and influence likely buyers at scale, and measure the true sales impact of their marketing spend. This collection of debit, credit, ACH, and bill pay data represented approximately $1.3 trillion in U.S. consumer spend in 2016. In 2016, their platform analyzed over 18.0 billion online and in-store transactions across more than 94.0 million accounts in the United States, representing one in five debit and credit card swipes in the United States.
Financials: Their revenue, which excludes consumer incentives, was $53.8 million, $77.6 million and $112.8 million, for 2014, 2015 and 2016, respectively, representing a compound annual growth rate of 44.8%. Their revenue for the nine months ended September 30, 2017 was $91.1 million.
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