Avedro, Inc.   AVDR    $14.00-$16.00 5 million shares Underwriters: BofA Merrill Lynch, JP Morgan, Cowen, Guggenheim Securities, SVB Leerink   Co-Managers:  Proposed trade date of 2/14.  They are a leading commercial-stage ophthalmic medical technology company focused on treating corneal ectatic disorders and improving vision to reduce dependency on eyeglasses or contact lenses.

 

Avedro, Inc.   AVDR

 

Click here to view the prospectus.

https://www.sec.gov/Archives/edgar/data/1343304/000119312519026369/d636382ds1a.htm

Company Overview

They are a leading commercial-stage ophthalmic medical technology company focused on treating corneal ectatic disorders and improving vision to reduce dependency on eyeglasses or contact lenses. Their proprietary Avedro Corneal Remodeling Platform is designed to strengthen, stabilize and reshape the cornea utilizing corneal cross-linking in minimally invasive and non-invasive outpatient procedures to treat corneal ectatic disorders and correct refractive conditions, which are caused by changes in the shape of the eye that prevent light from focusing on the retina, causing blurred vision. Their Avedro Corneal Remodeling Platform is comprised of their KXL and Mosaic systems, each of which delivers ultraviolet A, or UVA, light, and a suite of proprietary single-use riboflavin drug formulations, which, when applied together to the cornea, induce a biochemical reaction called corneal collagen cross-linking, or corneal cross-linking. Their KXL system in combination with their Photrexa drug formulations, which they launched in the United States in September 2016, is the first and only minimally invasive product offering approved by the U.S. Food and Drug Administration, or the FDA, indicated for the treatment of progressive keratoconus and corneal ectasia following refractive surgery. Additionally, the FDA granted them orphan drug designations and they have orphan drug exclusivity until 2023 that covers their Photrexa formulations used with their KXL system for their approved indications. They have obtained a Conformité Européene, or CE, mark for their Mosaic system, which allows it to be marketed throughout the European Union. The Mosaic system is capable of performing vision correction procedures and treating corneal ectatic disorders, and they began a targeted international launch in late 2017. They plan to seek FDA approval for their Mosaic system and its associated drug formulations for the treatment of presbyopia as an initial targeted indication. They have invested significantly to establish the safety and broad clinical utility of their Avedro Corneal Remodeling Platform and to drive its commercial adoption. They are the only company to have conducted randomized, sham-controlled clinical trials to receive marketing approval of a corneal cross-linking solution. They have conducted and supported more than 15 clinical trials and more than 130 peer-reviewed publications have been published, which provides support for what they believe are the benefits of their Avedro Corneal Remodeling Platform. To date, over 400,000 cross-linking procedures have been performed globally with their products, including more than 18,000 procedures performed in the United States alone.

Their Avedro Corneal Remodeling Platform technology uses corneal cross-linking to strengthen the cornea and modify its shape, a process they refer to as corneal remodeling. Because the cornea functions as the eye’s outermost lens, responsible for 65% to 75% of the eye’s total focusing power, they believe corneal remodeling represents a powerful approach to treating corneal ectatic disorders and correcting vision. They believe corneal remodeling is a particularly effective treatment for progressive keratoconus, a disease in which the cornea progressively thins and weakens, as corneal remodeling strengthens and stabilizes the cornea to slow or arrest the progression of the disease. Corneal remodeling can also potentially be used to correct vision for otherwise healthy individuals by reshaping the cornea through a non-invasive procedure without the need for corneal surgical procedures.

Their KXL system and its associated Photrexa formulations were approved by the FDA, based on three pivotal randomized and sham-controlled Phase 3 U.S. clinical trials involving 205 patients with progressive keratoconus and 179 patients with corneal ectasia following refractive surgery. The results showed a clinically significant difference in corneal steepening, which is a defining indicator of disease progression in keratoconic patients, in the treatment group in comparison to the control group. They are currently conducting a pivotal Phase 3 clinical trial pursuant to a Special Protocol Assessment, or SPA, for a new indication for their latest- generation KXL system and its associated investigational drug formulations and their Boost Goggles in a shorter and non-invasive procedure for the treatment of progressive keratoconus that leaves the corneal epithelium in place, which they refer to as Epi-On. If approved, they believe this combination and their Boost Goggles will be the first corneal cross-linking product offering approved in the United States for an Epi-On procedure and may result in the grant of a three-year period of market exclusivity. Their CE mark for the KXL system, which they received in 2011, covers a broader indication and technical range of use than currently approved in the United States. For example, outside the United States, their KXL system is marketed to perform other corneal cross-linking procedures such as Lasik Xtra, a procedure performed in conjunction with refractive procedures such as laser in-situ keratomilcusis, or LASIK, to strengthen the cornea and stabilize procedure results.

Their Mosaic system, which they believe offers the world’s most advanced and versatile cross-linking technology, is available outside of the United States for performing vision correction procedures in addition to treating keratoconus. Unlike the KXL system, which delivers UVA light across a large portion of the cornea in a fixed pattern, their Mosaic system uses a digital UVA beam-forming technology in conjunction with real-time eye tracking to deliver metered UVA light to the cornea in a controllable pattern and to induce cross-linking in a targeted zone. This zonal corneal cross-linking induces a change in the shape of the cornea and enables refractive correction using a procedure they refer to as photorefractive intrastromal cross-linking, or PiXL. They are generating additional clinical data to potentially expand applications of the Mosaic system and to increase physician and patient awareness and adoption. They plan to initiate a Phase 2a clinical trial in the first half of 2019 to evaluate the use of PiXL as a solution for vision improvement for patients with presbyopia. They also plan to leverage their platform to broaden their development programs into additional vision correction uses, such as the treatment of refractive error for low myopia and post-cataract procedures.

They have successfully established broad private payor coverage and are continuing to work on pursuing favorable payment policies for use of their KXL system to treat keratoconus, with 63 private payors covering a total of up to 170 million covered lives in the United States, or approximately 95% of their estimated total U.S. addressable market for keratoconus. Corneal cross-linking for the treatment of keratoconus was granted a Category III Current Procedural Terminology code, and in November 2018, they received a product-specific J code for their Photrexa formulations. The J code became effective on January 1, 2019. They expect these changes will help stabilize payment policies. Vision correction procedures are generally not covered by insurance and are paid for out-of-pocket by the patient. They would expect providers to establish a price per procedure that is self-paid and competitive with current self-paid vision correction procedures, such as LASIK.

 

 

IPO Detail

 

This is the initial public offering of Avedro, Inc. and no public market currently exists for its common stock. Avedro, Inc. is offering 5,000,000 shares of common stock as described in the prospectus. The company expects the initial public offering price of its common stock to be between $14.00 and $16.00 per share. The company has applied to list its common stock on the NASDAQ Global Market under the symbol “AVDR.”

 

Common stock offered by the company

         5,000,000     shares

  

Common stock to be outstanding immediately after this offering

       17,060,631      shares

 

 

Use of Proceeds

They estimate that the net proceeds to them from this offering will be approximately $66.0 million. The principal purposes of this offering are to obtain additional capital to support their operations, to create a public market for their common stock and to facilitate their future access to the public equity markets. They intend to use the net proceeds of this offering, together with their existing cash resources, as follows:

 

 

approximately $47.7 million to fund the ongoing U.S. commercialization activities of the KXL system and its associated Photrexa formulations, including to hire additional sales and marketing personnel and to support costs associated with increased sales and marketing activities;

 

 

approximately $5.8 million to fund the ongoing development, regulatory and international commercialization activities of their latest-generation KXL system and its associated drug formulations, including the completion of their ongoing Phase 3 clinical trial of their latest-generation KXL system in combination with their investigational Boost Goggles and new riboflavin formulations for use in Epi-On procedures;

 

 

approximately $7.5 million to fund the ongoing development, regulatory and international commercialization activities of the Mosaic system and its associated drug formulations, including the initiation and completion of their Phase 2a clinical trial of their Mosaic system and its associated drug formulations for the treatment of presbyopia; and

 

 

the remainder for working capital, capital expenditures and other general corporate purposes.

They may use a portion of their net proceeds to acquire and invest in complementary products, technologies or businesses; however, they currently have no agreements or commitments to complete any such transaction. Pending these uses, they intend to invest their net proceeds from this offering primarily in investment-grade, interest-bearing instruments.

 

Competition

 

Company

 

Stock Symbol

 

Exchange.

 iVeena Delivery Systems Inc.

 

Private

 

 

Peschke Trade GmbH

 

 

Private

 

 

 

.    EMAGine SA

 

 

Private

 

 

 

TECLens, LLC

 

 

Private

 

 

 

LIGHTMED Corporation

 

 

Private

 

 

 

Allergan plc

 

 

AGN

 

 

NYSE

Presbyopia Therapies LLC

 

 

Private

 

 

 

 

Market Opportunity

Their target markets include corneal ectatic disorders, such as progressive keratoconus and corneal ectasia following refractive surgery, and vision improvement applications for presbyopia, low myopia and post-cataract refraction error procedures. They believe the broad utility of their platform has the potential to enable them to target a population that they estimate to be approximately 64 million people in the United States, which represents an estimated total addressable market opportunity of $26 billion. Further, they believe that there is a substantial additional market opportunity in the rest of the world.

Their initial commercial focus within the United States is the keratoconus market, which, according to a 2018 Market Scope study, they believe represents a total addressable market of approximately 600,000 people and an opportunity of approximately $3 billion. Keratoconus typically manifests at an early age and is the leading cause of full thickness corneal transplants in the United States, a procedure that costs an average of $20,000 per transplant and may require one or more repeat procedures in the same eye later in life. Non-surgical solutions, such as eyeglasses or contact lenses, do not treat the underlying cause of keratoconus or slow disease progression, but temporarily attempt to address its symptoms, such as poor vision. Corneal cross-linking with their KXL system and its associated Photrexa formulations is the only treatment approved by the FDA to slow or arrest disease progression of keratoconus.

They estimate the vision correction market for their products in the United States to be approximately 63 million people, or an estimated total addressable market opportunity of $23 billion. Their initial clinical focus in vision correction is the treatment of patients with presbyopia, which they estimate affects more than 50 million people in the United States, representing an estimated total addressable market opportunity of approximately $15 billion. Vision correction procedures traditionally include refractive surgery or implants, the most common of which is LASIK. While LASIK is the most common vision correction procedure, they believe that it has not achieved greater market penetration due to patients’ fears of an ablative laser procedure and the associated side effects. In addition to presbyopia, they are exploring the use of their Mosaic system as a treatment option for other large markets in the United States, including correcting refractive error for low myopia, which they estimate affects 13.5 million people, representing a total addressable market opportunity of approximately $8 billion, and post-cataract procedures, which they estimate affects 600,000 eyes annually, representing a total annual addressable market opportunity of approximately $180 million.

ar Ended
December 31,

 

 

Nine Months Ended
September 30,

 

 

  

2016

 

 

2017

 

 

2017

 

 

2018

 

 

  

(in thousands, except share and per share data)

 

Statement of Operations Data:

  

 

 

Revenue

  

$

14,910

 

 

$

20,154

 

 

$

15,645

 

 

$

19,467

 

Cost of goods sold

  

 

7,144

 

 

 

9,850

 

 

 

7,157

 

 

 

8,223

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Gross profit

  

 

7,766

 

 

 

10,304

 

 

 

8,488

 

 

 

11,244

 

Operating expenses:

  

 

 

 

Selling, general and administrative

  

 

12,640

 

 

 

18,991

 

 

 

14,009

 

 

 

18,995

 

Research and development

  

 

10,047

 

 

 

10,286

 

 

 

7,525

 

 

 

8,826

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total operating expenses

  

 

22,687

 

 

 

29,277

 

 

 

21,534

 

 

 

27,821

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Loss from operations

  

 

(14,921

 

 

(18,973

 

 

(13,046

 

 

(16,577

Other (expense) income:

  

 

 

 

Interest income

  

 

13

 

 

 

26

 

 

 

19

 

 

 

144

 

Interest expense

  

 

(1,365

 

 

(2,144

 

 

(1,525

 

 

(1,975

Other (expense) income, net

  

 

(104

 

 

(186

 

 

(48

 

 

(302

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total other (expense) income, net

  

 

(1,456

 

 

(2,304

 

 

(1,554

 

 

(2,133

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net loss

  

$

(16,377

 

$

(21,277

 

$

(14,600

 

$

(18,710

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net loss per common share, basic and diluted

  

$

(14.50

 

$

(16.12

 

$

(11.15

 

$

(13.42

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Weighted average common shares used to compute net loss per share, basic and diluted

  

 

1,129,199

 

 

 

1,319,542

 

 

 

1,309,741

 

 

 

1,393,833

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pro forma net loss per share, basic and diluted

  

 

$

(2.29)

 

 

 

$

(1.66)

 

  

 

 

 

 

 

 

 

 

 

Pro forma weighted average common shares outstanding, basic and diluted

  

 

 

9,423,285

 

 

 

 

 

  

As of December 31,

 

 

As of
September 30,

 

 

  

2016

 

 

2017

 

 

2018

 

 

  

(in thousands)

 

Balance Sheet Data:

  

 

 

Cash and cash equivalents

  

$

12,658

 

 

$

8,850

 

 

$

16,932

 

Working capital(1)

  

 

10,378

 

 

 

12,507

 

 

 

19,843

 

Total assets

  

 

20,439

 

 

 

21,696

 

 

 

31,162

 

Convertible preferred stock warrant liability

  

 

260

 

 

 

430

 

 

 

636

 

Total debt

  

 

9,624

 

 

 

19,319

 

 

 

19,769

 

Total liabilities

  

 

17,895

 

 

 

27,575

 

 

 

30,144

 

Convertible preferred stock

  

 

31,852

 

 

 

43,641

 

 

 

68,423

 

Total stockholders’ deficit

  

 

(29,308

 

 

(49,520

 

 

(67,405

 

Target Markets

Drive customer adoption by pursuing consistent and favorable payment policies. They plan to continue their active discussions with private payors to establish positive national and regional coverage policies and facilitate claims processing. As they continue to establish favorable coverage and payment policies, they believe they can substantially expand patient access by reducing these hurdles to adoption.

Deepen existing and cultivate new ophthalmologist customer relationships. They plan to significantly grow their commercial sales and marketing organization as they achieve additional success in establishing consistent and favorable private payor coverage and payment policies for their treatment of corneal ectatic disorders in the United States. If they obtain FDA approval for additional indications, they plan to leverage their call points in order to cross-sell these additional uses of their products. They believe investing in a scalable, efficient direct sales force will help them broaden adoption of their products and drive revenue growth.

Increase awareness among the broader eye care community, namely optometrists, in the United States. In addition to making ophthalmologists aware of the benefits of corneal cross-linking and their products through participating in eye care industry conferences, they are focusing their outreach on increasing awareness to referring optometrists of corneal cross-linking as a therapeutic treatment for corneal ectatic disorders. They also plan to continue building patient awareness through their direct-to-consumer marketing initiatives, which include paid search, radio, social media and online videos.

Secure additional FDA approvals and expand indications of their platformThey believe their market-leading platform can improve upon current applications and, contingent upon receiving FDA approval, be leveraged broadly across novel applications. They intend to continue to invest in research and development and clinical trials to improve patient experience and maximize the value of their platform to unlock additional addressable markets.

Expand global reach of their platform. Outside the United States, they plan to expand upon their substantial relationships and to invest in growing their sales and marketing organization in markets they deem attractive. They believe that there is a significant market opportunity for corneal cross-linking in the European Union, the Middle East, China, South Korea, Japan and other countries, and they have sold their products into more than 80 countries.

 

Company's Unique Strengths


Multiple large addressable and underserved market opportunities. They believe the broad utility of their platform has the potential to enable them to target a total addressable market of 64 million people in the United States who are looking for a non-invasive solution, which represents an estimated total addressable market opportunity of $26 billion. Based on estimates from a 2018 Market Scope study, they are initially targeting a market of approximately 600,000 individuals in the United States with progressive keratoconus, and they intend to expand into refractive conditions if their Mosaic system and its associated drug formulations are approved. In the United States, there are currently no other minimally invasive therapeutic treatments for the corneal ectatic disorders their products are used to treat and no non-invasive solutions for vision correction available except for eyeglasses and contact lenses.

Leverageable and intuitive corneal remodeling platform. Their platform is easy to use and requires a minimal learning curve as physicians are already familiar with the procedures to be performed using their devices. They believe the ease of use, reliability of their devices and broad potential uses of their Avedro Corneal Remodeling Platform are key factors in increasing ophthalmologist adoption and enabling their platform to become an integral part of ophthalmology practices.

U.S. market exclusivity and first-mover advantage. Their KXL system in combination with their Photrexa formulations is the first and only corneal cross-linking product offering approved by the FDA for the treatment of progressive keratoconus and corneal ectasia following refractive surgery. Their orphan drug designations provide them with market exclusivity that covers their Photrexa formulations used with their KXL system until 2023. They are currently conducting a pivotal Phase 3 clinical trial to evaluate their Epi-On procedure for the treatment of progressive keratoconus. If approved, they believe their latest-generation KXL system, its associated drug formulations and their Boost Goggles will be the first corneal cross-linking product offering approved in the United States for an Epi-On procedure, and may result in the grant of a three-year period of market exclusivity.

Broad private payor coverage for keratoconus. In the past two years, they have rapidly established broad private payor coverage in the United States, with 63 private payors covering a total of up to 170 million covered lives, which they estimate includes approximately 95% of their estimated total U.S. addressable market for keratoconus.

Established leadership position outside the United States for corneal ectatic disorders, facilitating rapid U.S. commercial adoption. They believe that the broad adoption and established market leadership position of their platform outside the United States for corneal ectatic disorders will help facilitate its commercial adoption in the United States. Since the U.S. commercial launch of their KXL system in September 2016, they have sold over 300 KXL systems and more than 18,000 procedures have been performed. They expect to continue to expand their sales force to drive patient and physician adoption.

Robust research and development capabilities and comprehensive intellectual property portfolioThey have established strong research and development capabilities in drug discovery, biomedical optics, machine vision and computational modeling, which they believe will allow them to continue to innovate and maintain their competitive position. They have a comprehensive intellectual property portfolio, including 42 issued patents and 49 pending patent applications, a number of which are in-licensed patents.

Company's Unique Risks

They have incurred significant operating losses since their inception and anticipate that they will continue to incur significant operating losses for the foreseeable future and may never be profitable. They have incurred net losses since their inception. For the years ended December 31, 2016 and 2017, and for the nine months ended September 30, 2018, they had net losses of $16.4 million, $21.3 million and $18.7 million, respectively. As of September 30, 2018, they had an accumulated deficit of $175.7 million

Their revenue from sales of the KXL system and its associated Photrexa formulations is dependent upon the pricing and reimbursement guidelines adopted in the United States.

They have a limited history marketing and selling the KXL system and its associated Photrexa formulations in the United States.

They rely on contract manufacturing organizations, or CMOs, to manufacture and supply certain components of their technology platform and to supply their formulations of riboflavin, some of which are single-source suppliers.

If they or their suppliers fail to comply with the FDA’s Quality System Regulation, or QSR, cGMPs, ISO Quality Management Systems, or equivalent standards, manufacturing of their products could be negatively impacted and sales of their products could suffer.

They rely, and in the future expect to rely, on a network of third-party distributors to market and distribute their products internationally, and if they are unable to maintain and expand this network, they may be unable to generate anticipated sales.

They operate in a very competitive industry and they may fail to compete successfully against their existing or potential competitors, many of whom have greater resources than they have. Their industry is highly competitive and subject to rapid and significant change

Their future capital needs are uncertain and they may need to raise additional funds in the future, and these funds may not be available on acceptable terms or at all.

Their intellectual property rights may not provide adequate protection, which may permit third parties to compete against them more effectively.

They may not be able to adequately protect their intellectual property rights throughout the world.

Competitors may market unapproved versions of their products in the United States, and regulatory authorities may not act immediately to block the sale of such unapproved products, which may harm their sales and impact public perception of their products. Although the KXL system in combination with its associated Photrexa formulations is the only approved corneal cross-linking treatment in the United States for the treatment of progressive keratoconus and corneal ectasia following refractive surgery, competitors may unlawfully market unapproved drug-device combinations for performing corneal cross-linking. For example, in the U.S. corneal ectatic disorders market, they are aware that some providers who are not currently their customers are promoting corneal cross-linking for the treatment of keratoconus and they believe these providers are primarily using products from CXLUSA or PeschkeTrade GmBH. While they believe the compounding and marketing of compounded versions of Photrexa or Photrexa Viscous for use in corneal cross-linking is illegal, they are aware that some pharmacies and physicians in the United States have been, and may still be, compounding riboflavin drugs for such use. It is uncertain if the FDA or other government agencies will be able to effectively prevent such compounding and marketing activities, and such continued activities may negatively impact the sales of Photrexa and Photrexa Viscous.

They rely on third parties to conduct and support their clinical trials, and those third parties may not perform satisfactorily, including failing to meet deadlines for the completion of such trials.

After this offering, their executive officers, directors and principal stockholders will maintain the ability to control or significantly influence all matters submitted to stockholders for approval. Prior to this offering, their executive officers, directors and stockholders who owned more than 5% of their outstanding common stock, and their respective affiliates, in the aggregate, beneficially owned shares representing approximately 84.0% of their common stock, and upon consummation of this offering, that same group, in the aggregate, will beneficially own approximately 60.3% of their common stock. As a result, if these stockholders were to choose to act together, they would be able to control or significantly influence all matters submitted to their stockholders for approval.

 

Bottom Line

They generated revenue of $20.2 million, with a gross margin of 51.1% and a net loss of $21.3 million, for the year ended December 31, 2017, compared to revenue of $14.9 million, with a gross margin of 52.1% and a net loss of $16.4 million, for the year ended December 31, 2016. They generated revenue of $19.5 million, with a gross margin of 57.8% and a net loss of $18.7 million, for the nine months ended September 30, 2018, compared to revenue of $15.6 million, with a gross margin of 54.3% and a net loss of $14.6 million, for the nine months ended September 30, 2017.

Their Avedro Corneal Remodeling Platform technology uses corneal cross-linking to strengthen the cornea and modify its shape. Their KXL system in combination with their Photrexa drug formulations, which they launched in the United States in September 2016, is the first and only minimally invasive product offering approved by the U.S. Food and Drug Administration, or the FDA, indicated for the treatment of progressive keratoconus and corneal ectasia following refractive surgery. The FDA granted them orphan drug designations and they have orphan drug exclusivity until 2023 that covers their Photrexa formulations used with their KXL system for their approved indications. They have obtained a Conformité Européene, or CE, mark for their Mosaic system, which allows it to be marketed throughout the European Union. They are the only company to have conducted randomized, sham-controlled clinical trials to receive marketing approval of a corneal cross-linking solution. They are currently conducting a pivotal Phase 3 clinical trial pursuant to a Special Protocol Assessment, or SPA, for a new indication for their latest- generation KXL system and its associated investigational drug formulations and their Boost Goggles in a shorter and non-invasive procedure for the treatment of progressive keratoconus that leaves the corneal epithelium in place, which they refer to as Epi-On. Their CE mark for the KXL system, which they received in 2011, covers a broader indication and technical range of use than currently approved in the United States. Their Mosaic system, which they believe offers the world’s most advanced and versatile cross-linking technology, is available outside of the United States for performing vision correction procedures in addition to treating keratoconus. They plan to initiate a Phase 2a clinical trial in the first half of 2019 to evaluate the use of PiXL as a solution for vision improvement for patients with presbyopia.

They believe the broad utility of their platform has the potential to enable them to target a population that they estimate to be approximately 64 million people in the United States, which represents an estimated total addressable market opportunity of $26 billion. Their initial commercial focus within the United States is the keratoconus market, which, according to a 2018 Market Scope study, they believe represents a total addressable market of approximately 600,000 people and an opportunity of approximately $3 billion. They estimate the vision correction market for their products in the United States to be approximately 63 million people, or an estimated total addressable market opportunity of $23 billion. Their initial clinical focus in vision correction is the treatment of patients with presbyopia, which they estimate affects more than 50 million people in the United States, representing an estimated total addressable market opportunity of approximately $15 billion. In addition to presbyopia, they are exploring the use of their Mosaic system as a treatment option for other large markets in the United States, including correcting refractive error for low myopia, which they estimate affects 13.5 million people, representing a total addressable market opportunity of approximately $8 billion, and post-cataract procedures, which they estimate affects 600,000 eyes annually, representing a total annual addressable market opportunity of approximately $180 million.

As they continue to establish favorable coverage and payment policies, they believe they can substantially expand patient access by reducing these hurdles to adoption. They believe investing in a scalable, efficient direct sales force will help them broaden adoption of their products and drive revenue growth. In addition to making ophthalmologists aware of the benefits of corneal cross-linking and their products through participating in eye care industry conferences, they are focusing their outreach on increasing awareness to referring optometrists of corneal cross-linking as a therapeutic treatment for corneal ectatic disorders. They also plan to continue building patient awareness through their direct-to-consumer marketing initiatives. They believe their market-leading platform can improve upon current applications and, contingent upon receiving FDA approval, be leveraged broadly across novel applications. They believe that there is a significant market opportunity for corneal cross-linking in the European Union, the Middle East, China, South Korea, Japan and other countries, and they have sold their products into more than 80 countries.

In the United States, there are currently no other minimally invasive therapeutic treatments for the corneal ectatic disorders their products are used to treat and no non-invasive solutions for vision correction available except for eyeglasses and contact lenses. Their platform is easy to use and requires a minimal learning curve as physicians are already familiar with the procedures to be performed using their devices. Their KXL system in combination with their Photrexa formulations is the first and only corneal cross-linking product offering approved by the FDA for the treatment of progressive keratoconus and corneal ectasia following refractive surgery. If approved, they believe their latest-generation KXL system, its associated drug formulations and their Boost Goggles will be the first corneal cross-linking product offering approved in the United States for an Epi-On procedure, and may result in the grant of a three-year period of market exclusivity. They have successfully established broad private payor coverage and are continuing to work on pursuing favorable payment policies for use of their KXL system to treat keratoconus, with 63 private payors covering a total of up to 170 million covered lives in the United States, or approximately 95% of their estimated total U.S. addressable market for keratoconus. They believe that the broad adoption and established market leadership position of their platform outside the United States for corneal ectatic disorders will help facilitate its commercial adoption in the United States. They have established strong research and development capabilities in drug discovery, biomedical optics, machine vision and computational modeling, which they believe will allow them to continue to innovate and maintain their competitive position.

They have incurred significant operating losses since their inception and anticipate that they will continue to incur significant operating losses for the foreseeable future and may never be profitable. As of September 30, 2018, they had an accumulated deficit of $175.7 million. Their revenue from sales of the KXL system and its associated Photrexa formulations is dependent upon the pricing and reimbursement guidelines adopted in the United States. They have a limited history marketing and selling the KXL system and its associated Photrexa formulations in the United States. They rely on contract manufacturing organizations, or CMOs, to manufacture and supply certain components of their technology platform and to supply their formulations of riboflavin, some of which are single-source suppliers. If they or their suppliers fail to comply with the FDA’s Quality System Regulation, or QSR, cGMPs, ISO Quality Management Systems, or equivalent standards, manufacturing of their products could be negatively impacted and sales of their products could suffer. They rely, and in the future expect to rely, on a network of third-party distributors to market and distribute their products internationally. Their industry is highly competitive and subject to rapid and significant change. Their future capital needs are uncertain and they may need to raise additional funds in the future, and these funds may not be available on acceptable terms or at all. Their intellectual property rights may not provide adequate protection, which may permit third parties to compete against them more effectively. They may not be able to adequately protect their intellectual property rights throughout the world. Although the KXL system in combination with its associated Photrexa formulations is the only approved corneal cross-linking treatment in the United States for the treatment of progressive keratoconus and corneal ectasia following refractive surgery, competitors may unlawfully market unapproved drug-device combinations for performing corneal cross-linking. While they believe the compounding and marketing of compounded versions of Photrexa or Photrexa Viscous for use in corneal cross-linking is illegal, they are aware that some pharmacies and physicians in the United States have been, and may still be, compounding riboflavin drugs for such use. It is uncertain if the FDA or other government agencies will be able to effectively prevent such compounding and marketing activities, and such continued activities may negatively impact the sales of Photrexa and Photrexa Viscous. They rely on third parties to conduct and support their clinical trials, and those third parties may not perform satisfactorily, including failing to meet deadlines for the completion of such trials. Upon consummation of this offering, their executive officers, directors and stockholders who owned more than 5% of their outstanding common stock, and their respective affiliates, in the aggregate will beneficially own approximately 60.3% of their common stock. As a result, if these stockholders were to choose to act together, they would be able to control or significantly influence all matters submitted to their stockholders for approval. Rating = 3