About SRAM (adapted from SRAM prospectus):
IPO SRAM International is a leading global designer, manufacturer and marketer of premium bicycle components. Consumers recognize
SRAM brands for differentiated design and innovation. Their brand portfolio includes SRAM, RockShox, Zipp, Avid and Truvativ.
SRAM products include drivetrain systems, suspension, brakes, internal gear hubs and wheelsets, all of which are essential components used on road bikes, mountain bikes and pavement bikes.
Many of the world's elite cyclists use
SRAM components, including the last two Tour de France winners, the 2010 Ironman World Championship winner and the winners of all six 2010 World Cup mountain bike races. The success of elite cyclists using
SRAM products at the highest levels of competition creates aspirational demand for
SRAM components and drives demand from a broad consumer base of cyclists across all skill levels.
SRAM is the second largest supplier of bicycle components in the world. They focus primarily on the independent bicycle retailer market, which sells mid to high-end bikes, ranging in price from $300 to over $10,000 in the United States, Europe and other developed markets.
SRAM operates through two distribution channels: the OEM channel and the aftermarket channel. In the OEM channel, products are marketed to bicycle companies as original equipment components for new bikes that they sell to consumers through independent bicycle retailers. In the aftermarket channel, products are sold through distributors to independent bicycle retailers and sell a limited number of premium aftermarket products directly to independent bicycle retailers in the United States, who in turn sell them to consumers for replacements, upgrades or custom bike builds.
This description is adapted from SRAM prospectus. This description is not intended to be a recommendation to buy stock from this company. We do not claim that all of the statements above were researched and found to be true. We present them as a general description based on what the company has said about itself at the time that they submitted their prospectus for an IPO offering. To see the company's full description, view their prospectus.. 
