About Nielsen NLSN (adapted from Nielsen NLSN prospectus): Nielsen Holdings is a leading global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behavior.
They deliver media and marketing information, analytics and industry expertise about what consumers watch (consumer interaction with television, online and mobile) and what consumers buy on a global and local basis. This information, along with Nielsen Holdings insights and solutions, help customers maintain and strengthen their market positions and identify opportunities for profitable growth. Nielsen Holdings have a presence in approximately 100 countries, including many developing and emerging markets, and hold leading market positions in many of their offered services and geographies. Nielsen Holdings claims; "Based on the strength of the Nielsen brand, our scale and the breadth and depth of our solutions, we believe we are the global leader in measuring and analyzing consumer behavior in the segments in which we operate."
This description is adapted from Nielsen NLSN prospectus. This description is not intended to be a recommendation to buy stock from this company. We do not claim that all of the statements above were researched and found to be true. We present them as a general description based on what the company has said about itself at the time that they submitted their prospectus for an IPO offering. To see the company's full description, view their prospectus..
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